corporate-hotspot®

OCMP®

OCMP®

Omni-Channel-Marketing-Platform

We digitize your business at location by executing BI (business intelligence) algorithms.

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The OCMP® interacts in realtime with WiFi, Beacons, Digital Signage, Media Players and Face Detection devices and mobile APPs.

– What do you like to know about your customers? We guaranteed to find it out with our BIG DATA digital analytics.
– Our data base is self teaching and cognitive learning.
– Through our OCMP® solution you will tap into the guest WiFi and Beacon behavior signals and insights.
– Your CRM can be connected via our OCMP® API and different scenarios can be tested.
– Expand your customers data sources and monetize your WiFi and Beacon Platform.
– The OCMP® provides the basic tools for recording meaningful information at the POS/POI.

OCMP

OCMP® Dashboard

Leading Marketing Portal with big data analysis and easy to use.

With its clear and well-organized user interface, the OCMP® dashboard is very easy to use. The visual presentation is also ideally suited to mobile devices and offers easy touch operation. With its simple design, the portal can be used without any prior technical knowledge and can be scaled up or down for a variety of business areas.

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Our OCMP® dashboard will visualize the trends and signals and different reports can be run and exported. Extensive and informative analyses and statistics can be generated. All marketing campaigns and analyses can be managed using the OCMP® Dashboard.

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OCMP® Marketing Campaign MANAGEMENT

  • Creation of company-specific greeting pages, landing pages or splash pages
  • Timed advertising for before and after (image/video)
  • Various login methods for Wi-Fi use, e.g. single click, SMS, email, social media or a customized form
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  • Option of creating customer questionnaires and displaying these on registration
  • Create beacon campaigns directly in the OCMP® portal
  • Control of in-app functions
  • Forwarding to web pages
  • Sending travel directions
  • Interface to CRM systems (salesforce, etc.)

OCMP® Marketing Campaign ANALISYS

  • Detailed real-time reporting on passers-by and visitors
  • Visitor frequency at the location, e.g. repeated visits to a location at different time intervals
  • User behavior of visitors
  • Weekly comparisons of visitor numbers
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  • Benchmarking of locations/specific branches
  • Export options for the information gathered, for online and offline marketing purposes (invitation to events, newsletter, etc.)
  • The duration of a visitor’s stay in a defined signal area of the beacon
  • Analysis of the transmitted information
  • Creation of detailed movement analyses
  • Export of management summaries
OCMP